Link Building Tools

I have a lot of people ask me about link building tools, so I thought I’d start collecting my thoughts on my blog so that I can point people here for more info.

Here is my rundown of link building tools and links to more in-depth reviews if I have them.


Buzzstream is best described as a CRM tool for link building.  It doesn’t build links for you.  It manages the relationships that help you build links, it helps you keep track of link targets and who you have already contacted.  Its also really good for collaboration on link building projects when many team members are working on the same list of link targets.

A really nice feature that I like is where you can send emails from within Buzzstream, then another colleague can login and see what you’ve already said to a link target before doing a follow up email.

You can read more about it in my Buzzstream Review.


Ontolo basically automates the hell out of advanced search queries.  It will find link targets for you and then grade those link targets which allows you to easily filter out which ones may not give you much benefit.  What I found with Ontolo is that you need to spend some time refining the input you give so that you get the best output.  If you don’t spend time inputting the correct keywords, the results you get won’t be as targeted as they could be.

It is a bit on the pricey side but I still think Ontolo can save a lot of time and the guys who built it are always looking to improve it and push out some great link building blog posts.  You can read a more in depth Ontolo review here.


SEOmoz have a range of tools available for lots of different SEO tasks.  They have a few which are good for link building.  One of my favourites is the Competitive Link Research Tool which allows you to quickly see which links your competitors are getting which you aren’t.  This can be very useful for finding quick and easy link targets.  Reverse engineering your competitors can be a great source of quick links, you can use a few tools to do this such as Majestic SEO or Open Site Explorer.  But the Competitive Link Research Tool takes things a step further and makes it much easier to find good link targets quickly.

Of course, in the long run, you want to be focusing on getting the links that your competitors can’t.  But this tool is a good place to start.

Majestic SEO

Majestic SEO is a tool that allows you to check the backlinks of any site you want.  It is a bit similar to Open Site Explorer and the Yahoo Site Explorer but has a few unique features.  One of which is the sheer number of links that it crawls and reports on.  This has traditionally been something that I haven’t liked so much about Majestic.  The reason being that Majestic would report on links that when you clicked through, were no longer there.  They have done some work to try and change this and things are getting much better.

The interface isn’t quite as user friendly as some of the SEOmoz tools, but again, they are working on improving this.

Just testing this. Email.