Archive for the ‘SEO’ Category

Blackhat vs. Whitehat SEO – My Opinion

Paddy
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Should you use link building techiques that are outside of Google guidelines? Before we get too deep into this, the definition of Blackhat SEO can vary. As I mentioned in this article, I tend to think of blackhat as activity that is illegal or bordering on illegal. But for the purposes of this article, let’s


Learning from your Worst Client: Friends and Family

This is a guest post by Alex Moss who is a Director at FireCask, a digital agency based in Manchester. For years I thought I was alone. I thought I was the only one who had what seemed to be an endless list of IT related challenges to solve for my friends and family. In


Top 5 SEO Tips for 2013 by Scott McLay

Today we have a guest post from Scott McLay who is an SEO Manager at Equator, a digital marketing agency in Scotland. SEO has always been one of those industries where we have all had to learn to adapt to an ever-changing landscape. But with 2012 we experienced one of the most active years in


Non-SEO books that SEOs recommend

Paddy
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I enjoy reading books that are not about SEO but still influence my work in some way. I think that SEO is still a relatively young industry and we have lots to learn from elsewhere. There are lots of things we can learn from other fields if we open up to it a bit. I


MozCon 2012 – My Thoughts and Slidedeck

Paddy
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This year I was fortunate enough to speak at MozCon in Seattle, it was one of the best conferences I’ve spoken at.  I’ve not spoken at loads of conferences but I’ve attended a fair few and I was seriously impressed with the speakers, content and audience of MozCon.  A few people have been asking for


5 Simple Tips to Reduce Bounce Rate on your Website

Paddy
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Bit of a back to basics (and often overlooked) topic for todays post – lowering bounce rate written by Claire Broadley of Wish.co.uk experiences.  Bounce rate can be a bit of a hit and miss metric but it can be very useful when looking at trends and spotting the pages on your website which stand out as not


A Brief Guide to Perfecting Your Online Content Strategy

Paddy
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The following is a guest post from Elle-Rose Williams, A freelance Online Content Writer and Web Editor of 365brides.com. People who work online are becoming ever more familiar with the concept that decent, well-written content secures decent and well-informed results for SEO and marketing. I’d claim though, that although we all know it – some


Using Trello to Manage SEO Projects

Paddy
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If you haven’t heard of it before, Trello is an online collaboration / project management tool.  We’ve been testing it on a few projects at Distilled and personally I really like it.  Most people who I’ve spoken to use it differently, its very flexible.  In this post I’ll talk a little bit about the features


List of Infographic Sites for Link Building

Paddy
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My dislike of (bad) infographics is pretty well known.  The fact is that even bad ones can get links, so it would be very silly of me to totally ignore them given the amount of time I spend on link building.  To make things easier for other SEOs and myself, I’ve put together this list


Google Base Ranking Factors | Ireland

dave
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As universal search becomes more and more part of the main Google web search results, it is becoming more important for businesses to understand how they can leverage universal search results to gain more traffic and revenue for their website. A few examples of Google universal search (aka blended results) are – Google Shopping Results