Archive for the ‘Link Building’ Category

BuzzBar – New BuzzStream Feature

Paddy
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Regular readers will know that I’m a big fan of BuzzStream. I’ve written about using it for guest posting, infographic link building and broken link building before. They have just released a new feature which I’m really pleased to see. Before going into the detail of the new feature, I wanted to explain why I



An Outreach Experiment for Paid Links in the Travel Industry

Paddy
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Update: Given the various comments this piece has generated, I just wanted to reiterate that the point of this article isn’t to criticise travel bloggers or SEOs. If you own a blog, it is your choice to charge for links if you want. If you’re an SEO, you can buy links if you want. The


How to use a Google Custom Search Engine for SEO

Paddy
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One of the tips I gave away at MozCon was to use a Google custom search engine (CSE) to dig through your competitors links and find easy wins.  I wouldn’t advise this as your only link building tactic because ultimately you want to get the links that your competitors can’t get as these will make


Broken Link Building using BuzzStream

Paddy
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This is the third in a series of posts focusing on how I use BuzzStream to build links.  See the previous two posts on infographic link building and guest post link building to catchup on these techniques. In general, there aren’t many “quick win” link building techniques out there which delivery good quality links.  Most high


Guest Blogging Link Building using BuzzStream

Paddy
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This is the second in a series of posts I’m writing focused around using BuzzStream for link building.  My previous post was about link building with infographics. Despite recent changes in the way Google handle over-optimisation particularly relating to links, quality guest blogging for me, is still a viable link building technique.  Like any link


Infographic Link Building using BuzzStream

Paddy
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I’ve had a fair few people asking me lately about BuzzStream and how I use it for link building.  I’ve also mentioned it during various presentations including Search London where a couple of people asked me about it after my talk.  So this is the first of a series of posts which will go into


Infographic Link Building: Reverse Image Search

Paddy
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This is a slight variation of a technique that the guys over at SEOgadget mentioned in this post.  It is a quick and easy way of getting a good list of link targets to go alongside your regular outreach list for an infographic. 1. Find infographics on the same topic as yours This shouldn’t be



Building a Content Fulfillment Machine For Your Guest Posting Campaign

Paddy
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The following is a guest contribution by James Agate from content and outreach agency Skyrocket SEO. See his complete guide to guest posting for link building on SEOgadget. By now, you are probably aware of the benefits of guest posting but one of the questions I commonly get asked is on the issue of scale.