Archive for the ‘Google Adwords’ Category

Google Testing New AdWords Display

Paddy
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Following on from moving the AdWords listing to the left slightly so that they are no longer aligned to the right of the screen.  Google now seem to be testing displayed more than one product link under one Ad, similar to the sitelinks they started displaying on organic results. I came across this by accident


Passing the Microsoft adExcellence Exam

Paddy
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You may remember from my post on Passing the Google Analytics Exam that I mentioned my next target was to pass the Microsoft AdExcellence Exam. I got a bit of time last week to spend revising so I started going through the adExcellence classroom. It is very similar to the format of the Google Adwords


Is Google AdWords not tracking some of its traffic?

Paddy
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I actually noticed this many months ago, I spoke to our contact at Google Adwords who said they would pass it onto their engineers to look at.  Months later I am still seeing the problem so I thought I’d put it out there and see if I’m being really silly and overlooking an obvious answer,


The Basis of a Google Adwords Campaign – Keywords

Paddy
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I know it may seem obvious, but I often see Adwords campaigns with very basic errors.  Some of which involving the selection and use of keywords.  It amazes me that despite this being the fundamental basis of any Adwords campaign, so little time is spent selecting, testing and refining keywords.  So where do you start?