Google Adwords

Google Testing New AdWords Display

Posted By: Paddy

Following on from moving the AdWords listing to the left slightly so that they are no longer aligned to the right of the screen.  Google now seem to be testing displayed more than one product link under one Ad, similar ...

Passing the Microsoft adExcellence Exam

Posted By: Paddy

You may remember from my post on Passing the Google Analytics Exam that I mentioned my next target was to pass the Microsoft AdExcellence Exam. I got a bit of time last week to spend revising so I started going ...

Is Google AdWords not tracking some of its traffic?

Posted By: Paddy

I actually noticed this many months ago, I spoke to our contact at Google Adwords who said they would pass it onto their engineers to look at.  Months later I am still seeing the problem so I thought I'd put ...

The Basis of a Google Adwords Campaign – Keywords

Posted By: Paddy

I know it may seem obvious, but I often see Adwords campaigns with very basic errors.  Some of which involving the selection and use of keywords.  It amazes me that despite this being the fundamental basis of any Adwords campaign, ...