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Link Prospecting the Efficient Way with Buzzmarker for Chrome

Paddy
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There are all sorts of awesome link metrics available to us these days, many people reading this may not remember the days when we didn’t have Domain Authority, Trust or Citation Flow or when Yahoo Site Explorer was the go-to place for backlink checks. Now we have lots available to us and they’re great for


Lessons on Leadership

Paddy
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I’ve written about my experience of management before and enjoy sharing my thoughts and hearing from others on the topic. Today I want to talk about leadership, as for me, there is a difference between management and leadership. I always knew there were differences but it was only in a recent book that I saw


How to free up headspace and focus on what matters

Paddy
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I’d never really heard of the term “headspace” prior to reading Getting Things Done and Making it All Work by David Allen. In the context of getting things done, headspace relates to getting all of your to-do list items out of your head and into a system you trust. This system can be something like


9 months on sabbatical… what I’ve learned

Paddy
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I want to share what I’ve learned over the last nine months living in New Zealand, travelling the world and working remotely. We’re very nearly at the end of our trip now so I thought it would be a good time to get some thoughts onto “paper”. I know a bunch of people who think about


Blackhat vs. Whitehat SEO – My Opinion

Paddy
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Should you use link building techiques that are outside of Google guidelines? Before we get too deep into this, the definition of Blackhat SEO can vary. As I mentioned in this article, I tend to think of blackhat as activity that is illegal or bordering on illegal. But for the purposes of this article, let’s


BuzzBar – New BuzzStream Feature

Paddy
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Regular readers will know that I’m a big fan of BuzzStream. I’ve written about using it for guest posting, infographic link building and broken link building before. They have just released a new feature which I’m really pleased to see. Before going into the detail of the new feature, I wanted to explain why I


Building client partnerships

A lot of time and concerted effort is spent acquiring clients. The first couple of meetings you spend properly educating about what SEO actually is and how effectively using social media can grow their business.  Once you get past that hurdle, you may spend hours writing a convincing proposal. At long last, you’ve been awarded


Learning from your Worst Client: Friends and Family

This is a guest post by Alex Moss who is a Director at FireCask, a digital agency based in Manchester. For years I thought I was alone. I thought I was the only one who had what seemed to be an endless list of IT related challenges to solve for my friends and family. In


Top 5 SEO Tips for 2013 by Scott McLay

Today we have a guest post from Scott McLay who is an SEO Manager at Equator, a digital marketing agency in Scotland. SEO has always been one of those industries where we have all had to learn to adapt to an ever-changing landscape. But with 2012 we experienced one of the most active years in