Author Archive

Blackhat vs. Whitehat SEO – My Opinion

Posted By: Paddy

Should you use link building techiques that are outside of Google guidelines? Before we get too deep into this, the definition of Blackhat SEO can vary. As I mentioned in this article, I tend to think of blackhat as activity that ...

BuzzBar – New BuzzStream Feature

Posted By: Paddy

Regular readers will know that I'm a big fan of BuzzStream. I've written about using it for guest posting, infographic link building and broken link building before. They have just released a new feature which I'm really pleased to see. ...

Link Building Tip: Boomerang and Canned Responses for Outreach Follow Up

Posted By: Paddy

A really quick and easy link building tip for Gmail users today. I've mentioned before that I always get more outreach responses when I follow up with prospects. Chances are that you won't catch everyone at just the right time ...

Non-SEO books that SEOs recommend

Posted By: Paddy

I enjoy reading books that are not about SEO but still influence my work in some way. I think that SEO is still a relatively young industry and we have lots to learn from elsewhere. There are lots of things ...

What I’ve learnt about management

Posted By: Paddy

Non-SEO post today, although it can relate to SEOs along with pretty much any other job role, management or not. This post was actually inspired a little from what I started to say over on my State of Search blog ...

An Outreach Experiment for Paid Links in the Travel Industry

Posted By: Paddy

Update: Given the various comments this piece has generated, I just wanted to reiterate that the point of this article isn't to criticise travel bloggers or SEOs. If you own a blog, it is your choice to charge for links ...

How to use a Google Custom Search Engine for SEO

Posted By: Paddy

One of the tips I gave away at MozCon was to use a Google custom search engine (CSE) to dig through your competitors links and find easy wins.  I wouldn't advise this as your only link building tactic because ultimately ...

A change of scenery

Posted By: Paddy

TL;DR: myself and Ellie are going to live in New Zealand for six months, followed by a few months of travelling on our way back to the UK.  No, I'm not leaving Distilled.  You can read more and follow our ...

Broken Link Building using BuzzStream

Posted By: Paddy

This is the third in a series of posts focusing on how I use BuzzStream to build links.  See the previous two posts on infographic link building and guest post link building to catchup on these techniques. In general, there aren't many ...

MozCon 2012 – My Thoughts and Slidedeck

Posted By: Paddy

This year I was fortunate enough to speak at MozCon in Seattle, it was one of the best conferences I've spoken at.  I've not spoken at loads of conferences but I've attended a fair few and I was seriously impressed ...