Paddy


Paddy is Head of Growth Markets at Distilled in their London office.

Posts by Paddy:

Lessons on Leadership

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I’ve written about my experience of management before and enjoy sharing my thoughts and hearing from others on the topic. Today I want to talk about leadership, as for me, there is a difference between management and leadership. I always knew there were differences but it was only in a recent book that I saw


How to free up headspace and focus on what matters

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I’d never really heard of the term “headspace” prior to reading Getting Things Done and Making it All Work by David Allen. In the context of getting things done, headspace relates to getting all of your to-do list items out of your head and into a system you trust. This system can be something like


9 months on sabbatical… what I’ve learned

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I want to share what I’ve learned over the last nine months living in New Zealand, travelling the world and working remotely. We’re very nearly at the end of our trip now so I thought it would be a good time to get some thoughts onto “paper”. I know a bunch of people who think about


Blackhat vs. Whitehat SEO – My Opinion

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Should you use link building techiques that are outside of Google guidelines? Before we get too deep into this, the definition of Blackhat SEO can vary. As I mentioned in this article, I tend to think of blackhat as activity that is illegal or bordering on illegal. But for the purposes of this article, let’s


BuzzBar – New BuzzStream Feature

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Regular readers will know that I’m a big fan of BuzzStream. I’ve written about using it for guest posting, infographic link building and broken link building before. They have just released a new feature which I’m really pleased to see. Before going into the detail of the new feature, I wanted to explain why I



Non-SEO books that SEOs recommend

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I enjoy reading books that are not about SEO but still influence my work in some way. I think that SEO is still a relatively young industry and we have lots to learn from elsewhere. There are lots of things we can learn from other fields if we open up to it a bit. I


What I’ve learnt about management

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Non-SEO post today, although it can relate to SEOs along with pretty much any other job role, management or not. This post was actually inspired a little from what I started to say over on my State of Search blog post. I wanted to expand a bit more on what I’ve learnt about management in


An Outreach Experiment for Paid Links in the Travel Industry

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Update: Given the various comments this piece has generated, I just wanted to reiterate that the point of this article isn’t to criticise travel bloggers or SEOs. If you own a blog, it is your choice to charge for links if you want. If you’re an SEO, you can buy links if you want. The


How to use a Google Custom Search Engine for SEO

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One of the tips I gave away at MozCon was to use a Google custom search engine (CSE) to dig through your competitors links and find easy wins.  I wouldn’t advise this as your only link building tactic because ultimately you want to get the links that your competitors can’t get as these will make