Paddy


Paddy is co-founder of Aira, a digital marketing agency in Milton Keynes.

Posts by Paddy:

2nd Edition of The Link Building Book is Live!

Paddy
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After lots and lots of work and way too many delays (sorry!) the 2nd Edition of The Link Building Book is now live. For existing customers – you get the update for free If you’ve already purchased (thank you!), you should have received an email from me with a link to the new edition. If


Coming soon – 2nd edition of The Link Building Book

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tl;dr – if you’d like to be the first to hear about the release of the second edition of my link building book, go signup here. If you’ve already purchased the book, you’ll be getting the update for free and be receiving an email very soon. I can’t quite believe that it’s been over two



Link Prospecting the Efficient Way with Buzzmarker for Chrome

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There are all sorts of awesome link metrics available to us these days, many people reading this may not remember the days when we didn’t have Domain Authority, Trust or Citation Flow or when Yahoo Site Explorer was the go-to place for backlink checks. Now we have lots available to us and they’re great for


Lessons on Leadership

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I’ve written about my experience of management before and enjoy sharing my thoughts and hearing from others on the topic. Today I want to talk about leadership, as for me, there is a difference between management and leadership. I always knew there were differences but it was only in a recent book that I saw


How to free up headspace and focus on what matters

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I’d never really heard of the term “headspace” prior to reading Getting Things Done and Making it All Work by David Allen. In the context of getting things done, headspace relates to getting all of your to-do list items out of your head and into a system you trust. This system can be something like


9 months on sabbatical… what I’ve learned

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I want to share what I’ve learned over the last nine months living in New Zealand, travelling the world and working remotely. We’re very nearly at the end of our trip now so I thought it would be a good time to get some thoughts onto “paper”. I know a bunch of people who think about


Blackhat vs. Whitehat SEO – My Opinion

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Should you use link building techiques that are outside of Google guidelines? Before we get too deep into this, the definition of Blackhat SEO can vary. As I mentioned in this article, I tend to think of blackhat as activity that is illegal or bordering on illegal. But for the purposes of this article, let’s


BuzzBar – New BuzzStream Feature

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Regular readers will know that I’m a big fan of BuzzStream. I’ve written about using it for guest posting, infographic link building and broken link building before. They have just released a new feature which I’m really pleased to see. Before going into the detail of the new feature, I wanted to explain why I