This is the third in a series of posts focusing on how I use BuzzStream to build links.  See the previous two posts on infographic link building and guest post link building to catchup on these techniques.

In general, there aren’t many “quick win” link building techniques out there which delivery good quality links.  Most high quality links take time and effort to get, however this technique can get you good quality links without the need to spend tons of time on it.  There is still a catch though, the same rules of link building apply – you need a site that deserves links.

Having a site that deserves links is a post for another day, let’s focus on the process of broken link building using BuzzStream.

Essentially with broken link building, we’re looking for that “hook” or “way in” to a link prospect.  Approaching link prospects can be hard because you need to give them a good reason to link to you.  When you tell them that they have broken links on their site, you are doing just that.

Step 1 – Finding the broken links

There are a couple of ways of finding broken links.  I have to admit that I very rarely actively go looking for them, most of the time I’ll be looking for potential link opportunities and just happen to spot broken links.  If I do, I’ll take advantage and use that as my hook or at least part of the hook.  For this reason, I rarely approach a website owner asking them to replace a broken link with my own, I’ll simply ask them to add my link and inform them of the broken links that need fixing.

By far the easiest way to do this is to install this nice little Chrome plugin which highlights broken links on a page automatically:

Anything highlighted in red is a broken link and anything in green is a good link.  In general I’ll come across these types of link opportunities when doing link prospecting for resource pages.  Here is an example search query that I may use for this type of link prospecting:

The first result I came across from this search was from the European Beer Guide.  I activated from HREF Chrome extension and straight away found 36 broken links on this single page:

If I was running a beer selling website online, this is the perfect type of site for me to approach.  Something to be aware of here is that sometimes, 403 errors can be wrong.  Some websites will sometimes block automatic requests from sources they don’t know or trust.  So you just need to be careful and actually check the link yourself.

Step 2 – Adding the prospect to BuzzStream

Next up we’re going to use the trusty BuzzMarker to get this prospect into BuzzStream.  I also tend to create a new project within BuzzStream called “Broken Link Building” which this prospect will go into.

Something important to remember here is to take a note of the exact URL where the broken link is, as well as the number of broken links you’ve found.  I’ll tend to do this in the notes section of the BuzzMarker:

We’ll come back to how we’ll use this information later.  For now, you just need to keep doing prospecting and adding contacts to BuzzStream.

Something to note here, you’ll still want to do some due diligence on the site and try to work out if it has updated recently.  There is a chance that the website has been neglected for a while which is why it has broken links.  So I tend to look for signs of activity such as an updated blog or news section.

Step 3 – Outreach using a personalised template

The one thing I love about BuzzStream is that it allows you to scale outreach without being spammy.  The outreach module makes it super easy to send lots of emails quickly whilst having the ability to edit them individually if needed.

The first thing you’ll need to do is create an outreach template within BuzzStream:

 

Now you can just save this template in the bottom right corner.  When it comes to sending the emails, here is what your screen will look like:

Click send and you’re done!  You can imagine how quickly this can scale and how many of these emails you can send in an hour or two.

If you’re looking for more resources on broken link building, I’d suggest checking out these awesome guides:

http://citationlabs.com/broken-link-building-how-napoleon-suarez-gets-8-12-conversions/

http://citationlabs.com/36-broken-link-building-resources/

http://www.seomoz.org/blog/broken-link-building-guide-from-noob-to-novice

http://www.seerinteractive.com/blog/broken-link-building-feast-on-your-competitors-this-thanksgiving/

http://searchenginewatch.com/article/2136985/Broken-Link-Building-for-Content-Promotion

Categories: Link Building

Paddy

Posted by


Paddy is Head of Growth Markets at Distilled in their London office.

Leave a Reply