I’ve had a fair few people asking me lately about BuzzStream and how I use it for link building.  I’ve also mentioned it during various presentations including Search London where a couple of people asked me about it after my talk.  So this is the first of a series of posts which will go into a lot of detail on how to use BuzzStream to build links.  Quick disclaimer:  I am a BuzzStream affiliate, but it is my favourite link building tool so I have no problem with recommending it to people.

Love them or hate them, infographics can still get links.  My list of infographics sites is one of the most popular pages on this site and my other posts on infographics have proved to be very popular.  Link building using infographics can work very well if you have the right content and an efficient process.  This post will show you various techniques that I use to build links to infographics with BuzzStream.

Now, this is a pretty mammoth blog post, so here are some quick links to the various sections:

Find lists of infographic sites to get links from

Using Google reverse image search to find relevant link targets

Use Open Site Explorer to find links to competitors infographics

Using BuzzStream to help support future infographic campaigns

Find lists of infographic sites to populate BuzzStream

The best place to start is to populate BuzzStream with infographic sites.  If you are building links to multiple infographics, then having an existing list of sites to look at and outreach to is very valuable.  This “little black book” can save you a lot of time.  This is one of the most useful features of BuzzStream for me, being able to keep all my link contacts and relationships in one place is super useful.  Even better, I can make use of the search and filtering capabilities of BuzzStream to find link contacts quickly.

We’ll talk more about this feature later but for now, let’s look at how to get infographic sites into BuzzStream quickly and easily.

Step 1 – Use Projects and Campaigns to get organised

Before you actually add the sites, you should create a section within BuzzStream which can hold a “master list” of links which you can search and copy from at the appropriate time.  Here is how to do this simply:

 

 

 

 

To give this more context, you could add other types of master lists to this folder such as:

Now you are ready to gather infographic sites and add them to your master list of infographic sites within BuzzStream which helps to keep things organised.

Step 2 – Find lists of infographic sites

I’ve talked about using lists for link building before but here we want to focus on finding sources of infographic sites that we can use in our outreach.  There is a big advantage of using existing lists in that they have been curated by someone else who has already done some level of quality control of knows what a good site looks like.

The search query really is very simple, don’t over think things here:

This returns results which are usually a single page of links which you’ll want to quickly import into BuzzStream.  You can of course go through each one individually and use the BuzzMarker to add them, but this can be a bit time consuming when you have a bunch of sites to add.

To get around this, we are going to use two tools to help us.  Scrape Similar for Chrome and the Import Links feature of BuzzStream.

You can also use the BuzzStream link prospector tool here which is great for automating Google search queries such as this.  You can also go a bit more niche with queries such as this:

BuzzStream will then spend a few minutes gathering link targets and will send you an email when it is done.  You can then view this list and either accept or reject the link targets.

Step 3 – Add these lists of sites to BuzzStream in bulk

So let’s go back to our results from our Google search where we’ll probably end up with lists that look something like this:

This is where Scrape Similar comes in, simply right click on one of these links and click Scrape Similar, you will see something like this:

Once you have this list of sites, you’ll need to dump them into Excel so that we can import them into BuzzStream.

Step 4 – Import your spreadsheet into BuzzStream

The import feature of BuzzStream is great and you can import a bunch of data and connect these data points to the available fields within BuzzStream.  For now though, we’re going to just keep things simple and import the URLs we’ve found.

Then go to the Link Partners tab and click on the import icon:

The following screen will be loaded where you have a few options to select:

Now you need to match up the data in your spreadsheet to those within BuzzStream using the following screen options:

Click on Import these contacts and BuzzStream will drop you an email when the import is complete.  This usually only takes a few minutes.  Once complete, give BuzzStream a refresh and you should see the interface is now populated with the infographic sites.  I’ve noted a few important things on the screenshot below:

That’s it!  The whole process I’ve just outlined will take no more than ten minutes.  You can of course spend longer and find more lists of infographic sites.  Ultimately, the more infographic sites the better.

Another great technique to use when trying to place infographics is to do some competitor analysis and see which websites have embedded similar infographics before.  I outlined a process for link building with reverse image search not too long ago which goes into detail.  Here is another quick example of what you can do here which incorporates BuzzStream.

Step 1 – Find an infographic on the same theme as yours

Go to Google Image search or this handy infographic search engine which I built and search for a few of your keyword themes:

Step 2 – Find relevant link targets

From here you can do some reverse engineering to see who has embedded these infographics.  Let’s take an example of one of them and head over to Google images and click the camera icon:

After you’ve hit search, scroll down to this section:

Step 3 – Gather the target URLs in bulk and import

Again, we want to quickly get these websites into BuzzStream and are going to make use of the Scrape Similar plugin we used earlier and then import them into BuzzStream.

The difference here is that rather than importing them into the infographics master list, we’ll want to import them into a more specific campaign because these sites are specific to the current piece of content you’re promoting.

Here is an example of how this could look within BuzzStream:

This helps keep all of your work organised and keeps outreach targets nicely segmented by your various link building campaigns.

Use Open Site Explorer to find links to competitors infographics

I’m sure many of you have used and are familiar with Open Site Explorer.  It can be a great tool for finding out who has linked to other infographics which are similar to yours.  A word of warning: Open Site Explorer can take a month to update, so it is best to run this type of analysis on older infographics rather than fresh ones.

Step 1 – Enter the URL of your competitors infographic into OSE

Remember to choose an infographic that has been around for at least a month or two so that you are likely to find links to it.

Step 2 – Export results to a CSV

It is a little frustrating that his takes some time, but you’ll need to download the list of results into a CSV:

You’ll also need a free SEOmoz account to do this.

Step 3 – Import your CSV into Buzzstream

BuzzStream gives you the option of selecting the Open Site Explorer template as you can see below:

Handily, BuzzStream knows how to interpret an export fro OSE and does a good job of matching up the data to fields.  But you’ll want to double check them when you see this screen:

Click on Import and you’re done!  It will take a few minutes for the import to complete, you’ll also get an email when it is done.

Use BuzzStream to help with new infographic campaigns

Chances are that you’ll work on multiple infographics and you’ll want to become more efficient as time goes on so that each time you outreach one, you are using previous contacts and work to help speed things up.  Earlier in this post we looked at how to populate BuzzStream with lists of infographic sites.  Now we are going to look at how to use these contacts for our current infographic project which is about football.

Step 1 – Find the contacts you want to copy into your new campaign

Go to your master lists and select the infographic websites project which we created earlier:

Step 2 – Select the websites you want to copy

Now we need to quickly select the websites we want to copy:

Step 3 – Choose the project you want to copy the websites into

Now you will need to copy the selected websites into your current campaign, in our case this is the football infographic campaign.

Now if you go into your project, you’ll see that the websites have been copied over and you can start doing outreach to each of the websites using the outreach module.

That’s about it!  Phew that was a long post.  If you’re not already using BuzzStream, sign-up for a free trial here and let me know in the comments how you get on with the techniques above.

 

Categories: Link Building

Paddy

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Paddy is Head of Growth Markets at Distilled in their London office.

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