a4uexpo Bavarian Beer and Sausage on stand 50

5th October 2011 · Paddy · No Comments »

So we all know whats going on here, we’re all taking part in a competition to rank for a4uexpo Bavarian Beer and Sausage on stand 50 on Google.  But what I’m going to do is tell you why you should go to A4U and maybe why you should go to SEO conferences in general.

There are some awesome speakers at the event including Distilled’s very own Will Critchlow and David Sottimano and Will Critchlow:

a4uexpo Bavarian Beer and Sausage on stand 50

As well as other great speakers including Patrick Altoft and Richard Baxter.  Here is some footage from last year -

Here are some tips for making the most of A4U as a delegate.

Network, network, network

Whilst the sessions themselves can be great, most of the value from a conference comes from chatting to people around the sessions and in the pub afterwards.  So make sure you make an effort to go along to any networking events that are being run.

If you are going on your own, reach out to people on Twitter and see who else is going, then arrange to meetup with people at the event.

Go and speak to the speakers

Quite often, people are worried about approaching speakers after their talks, but there really is no need to be.  I’ve not come across any speakers who have not wanted to talk to people after their talks.  So if you have any questions, make sure you go and ask them!

Plan in advance

Take a look at the agenda and try to plan out who you want to go and see, if you there are two sessions on at the same time that you’d like to see, try and find someone going to the other session and offer to trade notes afterwards.

There are also going to be lots of people live tweeting and blogging, so try to get hold of the official hashtags and keep an eye on them for anything you may have missed.

Take business cards!

I always forget this one.  If you are going to a conference and want to network, make sure you take along some business cards!  Particularly if you are looking to find an SEO job or even hire an SEO or an agency.  It just makes you look that bit more professional and saves you having to fiddle with your phone to store someones details.

Paddy Moogan
Paddy is an SEO Consultant working for Distilled in the London office.

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