Ecommerce Link Building – Shopping Centre Websites

2nd April 2010 · Paddy · 4 Comments »

Very quick post today on link building, this one is for ecommerce websites who have offline shops as well.

I’ve noticed that some shopping centres throughout the UK have their own websites, they often list the shops inside the shopping centre with details of opening times, location etc.  Some of them also provide a link to the official shop website too.

I’ve found an example using the website for the Bullring Shopping Centre in Birmingham, Ann Summers.  Honestly it was the first one I came to that had got a link to their website!  Well, maybe not the first but the first that caught my eye :)

So if you have a client with offline stores, draw up a list of all of their stores across the UK and see if any of them are within a shopping centre.  If they are, you know what to do!

Paddy Moogan

Paddy is an SEO Consultant working for Distilled in the London office.

Twitter | LinkedIn | Google+ | More Posts (64)

4 Comments

  1. April 6th, 2010 at 11:27 am

    Good tip Paddy, and to add to that, many towns and villages have their own websites. Some charge money, some are free, but a good source of links from local-related websites.

    Dan

  2. April 6th, 2010 at 2:08 pm

    It’s so simple, but yet how many people out there haven’t thought about doing that.

  3. April 7th, 2010 at 7:40 pm

    Great idea. The other thing many businesses forget is that they have customers and suppliers, who also have websites.

  4. November 27th, 2010 at 4:26 am

    Great tip! Also, Chambers of Commerce or business associations also have websites that can link to your clients website.

    I was wondering why you are making any more new posts. I hadn’t had an alert in a while so I hope everything is ok

Leave a Reply