Thanks for stopping by. I’m Paddy, I’m the Co-founder of Aira, a digital marketing agency based in the UK. You can read more about me here.

This is my personal website where I often write about my work in SEO, online marketing, management, leadership and productivity.  If you’d like to read more then take a look at my blog which I try and update as often as I can.  I also write for MozDistilled, State of Digital and occasionally Search Engine Land.  You can also find me on Google+, Twitter and LinkedIn.


I’m a keen traveller and recently spent nine months on sabbatical, spending six months in New Zealand; my favourite place on earth:

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My girlfriend Ellie blogged about our travels over on The World and Then Some.

The Link Building Book

In February 2013 I wrote The Link Building Book which is a comprehensive guide to the entire link building process. So far it has done better than I ever expected and a new edition will be out in early 2014.